Minimum Control Measure #1: Public Education & Outreach on Stormwater Impacts

Click for Outreach MaterialsPublic Education and Outreach is one of the six (6) Minimum Control Measures (MCMs) required of small MS4s under the MS4 program.  The goal of the Public Education and Outreach MCM is to build greater support for the stormwater management program (SWMP), increase compliance, and ultimately increase environmental awareness amongst members of the community.

There are four (4) Best Management Practices (BMPs) required under this MCM.  Keep reading to learn more about their requirements, resources to help meet these requirements, and more.

BMP #1 – Develop, implement, and maintain a Public Education and Outreach program.  This plan should be developed digitally.  The plan should include goals, strategies, a timeline, and provisions for reviewing and updating annually.  This plan can be relatively simple and is an easy way to ensure that you are meeting all the requirements of the Public Education and Outreach MCM.  EPA’s “Getting in Step, A Guide for Conducting Watershed Outreach Campaigns” (EPA 841-B-03-002, December 2003) is an exceptionally helpful resource for meeting this BMP requirement.

One of the goals of the Public Education and Outreach MCM is to protect our waterways by increasing environmental awareness amongst the community.

BMP #2 – Develop and maintain lists of target audience groups that are present within the areas served by your small Ms4.  Target audiences typically include residents, businesses, developers, schools, and municipal employees.  Remember to modify this list based on the characteristics of your municipality.  For example, be sure to include agricultural entities if these exist within your municipality.

BMP #3 – Annually publish at least one issue of a newsletter, a pamphlet, a flyer, or a website that includes general stormwater educational information, a general description of your SWMP, and/or information about your stormwater management activities.  One of the following must be done, 1) Publish and distribute in printed form a newsletter, pamphlet, or flyer containing information consistent with this BMP, or 2) Publish educational and informational items including links to DEP’s and EPA’s stormwater websites on your municipal website.

BMP #4 – Distribute educational materials and/or information to the target audiences (identified in BMP #2) using a variety of distribution methods, including but not limited to: displays, posters, signs, pamphlets, booklets, brochures, radio, local cable TV, newspaper articles, posters, bill stuffers, presentations, conferences, meetings, fact sheets, giveaways, or storm drain stenciling.  All permittees shall utilize at least two (2) of these methods to conduct outreach a year.

Explore the websites below to learn more about developing outreach campaigns, see examples of material used for outreach, and more.




Please note that this information is not intended to replace regulatory requirements.  Actual individual and/or general permits issued by PADEP should be followed to ensure that MS4 regulatory requirements are met. 

This information was adapted from Appendix A of PADEP’s PAG-13 Stormwater Management Program & EPA’s Stormwater Phase II Final Rule Fact Sheet Series.

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